segunda-feira, 19 de abril de 2010
Monster ART - LogoMania
Ducati presents "Logomania", the second collection of the innovative "Monster Art" project and a stunning tribute to famous Ducati logos and colour schemes that span more than 50 years of authentic brand heritage.
First introduced in 2009, the Monster Art project offered an additional 10 colours, 3 of which will be retained also for 2010 model range, with a collection called ‘Colour Therapy'. For this year, the ‘Logomania' introduces 7 new schemes, effectively enabling a 50 year style shift in just 10 minutes.
Consisting of tank panels, micro-bikini fairing, single-seat cover and front mudguard, the kits have now become a modern canvas in the world of motorcycle art and a unique method of Monster personalisation.
Ducati Sport 100
Built in the race-driven mid-1950s, the Ducati Sport 100 used engineering solutions that had taken Ducati to victory in the Motogiro D’Italia. This new scheme, in blue and silver and proudly presenting the Ducati Meccanica tank logo, stands as a tribute to Fabio Taglioni’s Ducati Sport 100.
Ducati Mach 1
The 1960s saw Ducati’s single-cylinder engines continue to develop even more sports oriented specifications, and it all started with the Ducati 250 Mach 1. Some 50 years later, the style is now captured in this distinctive scheme of red and white and, again, carrying the historic Ducati Meccanica tank logo.
This scheme celebrates the historic Imola 200 race in 1972, when Paul Smart and Bruno Spaggiari proved Ducati’s L-Twin engine with a victorious 1-2 finish. In replica metaflake silver with the classic 70s Ducati logo, the tank also sports a fibreglass colour strip that mimics the simple fuel level indicator typical of that era.
Mike Hailwood’s® historic victory in the Isle of man TT aboard a Ducati 900 SS is now relived in this memorable colour scheme of red, white and green complete with period Ducati tank logo.
The Pantah took Ducati into the 1980s in its own particular style, sporting a Trellis frame and the first Ducati engine to use belt-driven camshafts. Recreating the typical Pantah graphics of that era, this scheme presents a grey finish with bold angled flashes of red and blue across the tank.
The Ducati Darmah of the 70s and 80s was a naked model that used basic colours and stripes that captured the very essence of that era. The black and gold has now been combined with the period Ducati logo and remembered in ‘Logomania’.
The new Ducati Corse logo, first launched at the end of 2009 with celebratory 1198 R Special Edition and 1198 S Corse Special Edition models, is now further celebrated with its own ‘Logomania’ scheme within the Monster Art collection.
In Italy, France, Spain, UK and Germany you will be able to purchase a Monster 696 with black frame or a Monster 796 with red frame, and take home your bike with your favorite Monster ART cover.
For those who are already proud owner of a Monster,
Ducati also offers a brilliant "Monster Art Kit" consisting of tank, mudguard, micro-bikini fairing and seat cover, which can be applied to all the Monster family models.
With Monster Art you can change the colour of your Monster in a matter of minutes.